On May 2016, The "Selamat Makan" culinary travel book got nominated as one of the world's best culinary travel book by the Gourmand World Cookbook Awards 2016.
In collaboration with Indonesia's Ministry of Tourism and Spice It Up!, the SatuCollective team designed and wrote this book from scratch to be showcased in the Frankfurt Book Fair 2015, sure enough, out of the 12 competing countries, Indonesia became one of the shortlisted participant in the Gourmand World Cookbook Awards that year.
"We are proud, happy, and enthusiastic that the "Selamat Makan" book gained an entry into the prestigious Gourmand Awards' nomination list. Competing with 12 other countries in the 'Best Culinary Travel Book' category, we are hoping that this book, along with 2 other books from Indonesia will get the best appreciation" said Noviendi Makalam, the Deputy Assistant of the Marketing Communication of Foreign Tourism Development on his press release, held on Saturday (5/28/16).
Along with our contribution in this book, we hope that our country's tourism industry will become one of the world's most renowned, and one of the world's best vacation destination for years to come.
Frankfurt Book Fair is an annually celebrated international trading fair held for five days from Frankfurt, Germany. The fair gathers all publishing and creative industry globally, including technology sectors. More than 100 countries for the past 20 years joined the fair and it became one of the most successful book fair events. The “Selamat makan” culinary travel book is a cookbook of Indonesian cuisines that gained entry to the Frankfurt Book Fair. The book is initiated and promoted by Spice It Up! Indonesia. Which has also been endorsed by the Ministry of Tourism Indonesia. This cookbook aims to raise awareness to the next generation towards Indonesia’s culinary heritage. A simple step to introduce Indonesian food, culture and traditions to the global youth, as eating habits is one way of introducing people to new cultures and traditions.
This project was created in order to accentuate Indonesian's best cuisine, menu, and well-known chefs. The layout on the cover and every subtitle are made in the style of collage, in order to bring playfulness and a sense of diversity. The playfulness is also present in the divider pages, which are stylized in patterns of objects conveying the content of the subtitles. In order to balance the two, the content pages are made clean and simple in order to increase readability as well as making it pleasing to the eye. The headlines are handwritten by water colored paint to bring out a sense of artistry and handiwork, while the body copy is kept to sans serif in order to maintain a clean and attractive look regardless of the amount of words. The travel book's tone and narrative is sophisticated, enchanting, clear, and has so many strokes to enhance the beauty of glorious cuisine.
Launched on Frankfurt Book Fair 2016
Nominated as The Best World Travel Cooking Book by Gourmand Awards 2016