A joint collaboration with Marlboro, we designed an elaborate maze filled with thought-provoking visuals and questions, as a way to trigger and “wake up” the young generation’s minds amidst today’s challenges and opportunities. Daring questions, mindblowing visuals, and clever hypotheticals combined together to create the perfect storm that is A Maze of Decision.

A joint collaboration with Marlboro, we created ODYSSEY IN IPANEMA, a meticulously-crafted, one-of-a-kind room of retrofuturistic and sci-fi theme. Designed after Marlboro's iconic Gold Pack, ODYSSEY IN IPANEMA offers a breath of fresh air and a room to move amidst DWP's hustle and bustle. Heavenly bodies, luxurious textures, and aesthetics, retrofuturistic imageries and ambiance combined beautifully to create an unforgettable experience.

Together with The Goods Dept. and Maika Studio, we crafted and created a set of new, eclectic designs and visuals influenced by Sampoerna's brand DNA, to be implemented on various merch. A collection of designs that are dynamic, eclectic, unique yet very quintessentially Sampoerna, Paradeso combines the best of both worlds.

To enhance Indonesia’s tourism and focusing on its culture, food, people, and nature, Indonesian Ministry of Culture and Tourism created a slogan called Wonderful Indonesia, generated for International market. The primary purpose of this Brand and Design Application Guidelines is to give guidance on how others can tie together all the different ways to present and create the identity of Wonderful Indonesia

Ideafest, a dynamic hub for creative exchange, was gearing up for a unique comeback to offline gatherings. With various events adopting similar visual styles, Ideafest was determined to stand out. The proposed branding concept involves 3D graphics with abstract shapes, emphasizing material texture exploration. Aligned with this year’s theme, Re:defined, the textures symbolize the materials required for the process of reconnecting, repairing, or rebuilding—capturing the essence of renewal both physically and ideologically.

Being an archipelago rich in a wide variety of uniqueness, Wonderful Indonesia spreads the sparks by sharing Indonesia’s marvelousness through a set of illustrations. It is a series of collaboration work with 12 talented local artists. Not only finding, curating, and directing the illustrators, we designed the calendars, agenda, postcards, and other merchandises, we narrated stories to communicate each illustrator’s ideas.

In Collaboration With:

alvinxki_Bandung

ariel_victor_Riau Islands

asto_ruby_Jakarta

bellansori_Komodo

duniafrans_Raja Ampat

fetradanu_Lake Toba

harimerdeka_Yogyakarta

lapantigatiga_Tana Toraja

maskrib_Banyuwangi

mbeembee_Wakatobi

sarkodit_Lombok

Ykhaamelz_Bali

In Archipelago Festival 2019, the inspiration for the visual concept comes from orchids. It’s one of the few largest families of flowering plants. There are more than 4,000 species of orchid in Indonesia. They are native to almost every part of the archipelago, grows in various colors, beautifully representing the variety in Indonesia’s music scene that spreads all across the nation. Not to mention, this flower has a deep meaning that embodies integrity and friendships. It truly is portraying the delicate fusion of the music industry with the vivid color concoction.

It’s a high-end label from Jakarta, founded in 2018. For this one of a kind brand, we crafted a logo and a brand guideline to embody the character that they carry. It’s full of the romantic spirit and elegance of the Victorian era perfected with a touch of modernity. To complete a comprehensive image, we designed the lookbook, catalog, packaging, and website, all in line with the essence they carry in this brand.

Archipelago Festival is a music-related one-of-a-kind yearly festival. This year, we contributed to formulating the visual concept of this unique event. Inspired by Indonesia’s exquisite and ethereal charm, the concoction was constructed from a piece by piece of extraordinary elements. Surreal but also undeniably real, we gave birth to a set of magical creatures. They are the representation of the influences to our brainchild in the music industry. The idea came from the manifestation of a wide variety of genres that revolve around us and their mixed-breed.

A platform to connect communities throughout Indonesia by supporting their ideas, opening new oppurtunities, and initiating their movement.

In collaboration with newlandID

Archipelago Festival is a two-day music conference and emerging talent festival. In its exciting first year, the festival hosted more 15+ panel discussions, 5 international bands and 8 Indonesian bands.

The festival is built as a melting pot of various role within music industry in Indonesia to gather and talk about important issues around the ecosystem such as Pop Music, record label, music festival, digital presence, brands and bands and so forth. Archipelago pays respect to people behind the scene that are contributing enormous value to the music industry.

BAGASI is an Indonesian luggage brand, inspired by the nature of our archipelago. Through the influence of Indonesia’s diverse magnificent, we assigned a specially designed approach to match BAGASI’s perspective on the brand’s vision.

This project involved the manifestation of complete branding, including the design BAGASI’s logo and providing the guideline standard manual book, crafting tagline and stories about the brand and the products, to formulating BAGASI’s lookbook through a set of photos we directed.

Valenco is a premium chocolate bar brand produced by PT Salim Ivomas Pratama, a subsidiary under PT Indofood. There are four variants wrapped in different illustrations on each packaging. Every design made, depicted the unique characters of several cities in Indonesia, such as Jakarta, Yogyakarta, Bali, and Lombok.

Global placement print ads for Wonderful Indonesia is a project crafted on a regular basis for numerous prestigious media.

Each piece formulated with a different mixture, depending on every circumstance that occurs. There are various destinations, events, and others, magnified and categorized based on its related sensory.

As an archipelago, Indonesia has tens of thousands islands spread all over the nation.

Many events held to raise the appreciation of Indonesia’s charm in many regions. Calendar of Events books created to enlighten readers with the updated list and description of all celebrations held in Indonesia. There are numerous versions crafted such as National, Regional and Cross-border Calendar.

A project appointed by the Indonesian Creative Economy Agency (Bekraf) and the Indonesian Graphic Design Association (ADGI) to develop Indonesia’s best spice commodity, Minahasa’s clove, in its branding and packaging redesigns including, but not limited to its process.

A part of a program which aims to help creative economy agents in the field of Geographical Indication products. An effective method to attract and increase every product’s trading value is by maximalizing the utilization of unique characters and certain quality.

COCOWORK, formerly known as EV Hive, is one of Indonesia’s leading players in providing co-working space. To support their rebranding phase, we designed a set of logo consists of a new logogram and logotype. In sequence to maintain COCOWORK’s strength and brand value, we managed to implement the idea into guidelines, resulting in a manual that acts as an all-inclusive standard for anyone to understand how to apply COCOWORK’s brand elements.

This book is a written report of the particular activities that took place during the 85th Interpol general assembly they held in Bali. In this project, we created the overall design of the book, including the cover and layouts.

As one of the subsidiaries owned by PT Pertamina (Persero), PT Patra Jasa is a company that has been serving in the hospitality industry since 1988. For that apparent reason, PT Patra Jasa needed a new design for their website, in an attempt to revamp the persona.

Established in 2008, ORBIS is a store located in Jakarta, Indonesia with the intention of introducing a wide variety of international picked brands to the local market. After the long journey, this store finally needed a new face. Rebranding is a phase they took to maintain their stylish persona with a long-lasting character that stays relevant in the long run.

KKRUCIAL is a local cosmetic brand based in Jakarta, founded by three creative independent women with different characters and personalities but holding one same vision which is to send a message to all the women out there that being You is the most crucial thing.

The drama genre film directed by Joko Anwar which has successfully drawn people from Indonesia and all around the world. A Copy of My Mind was the implementation of Joko's vivid and controversial imagination about two lovers on the run from a corrupted government. The movie was screened in the 2015 Toronto International Movie Festival and Venice International Film Festival.

Commissioning a poster and web design for this project. The typography uses handwritten style in order to convey a tone of personal touch and intimacy, while the color choice; orange, used in the typography and the primary tone signifies optimism and warmth. Both elements are created to illustrate the bonding of the story's lovers, all the while giving a hint of Indonesian people's adaptive behavior on tyrannical regimes.

Screening:
- Toronto Film Festival
- Venice Film Festival
- Busan Film Festival

Award:
- Indonesia Film Festival for the best director & best leading actrees
- Maya Awards for the best poster design & best sound editing
- Usmar Ismail Awards for the best leading actress, editing & sound editing

As one of Jakarta’s top 10 highest building, Daswin Office Tower needs to communicate the prominence to the public. It is an internationally designed architecture, built by Japanese architects perfected with Indonesia’s local value. A result of a partnership made by respectable enterprises. To match the spirit of the four collaborators, we crafted a persona that sparks the prestigiousness of this magnificent structure into the logogram, logotype, visual treatment, and a brand-guidelines to maintain their brand image.

It is a small coffee shop situated in South Jakarta. The logo we crafted for this particular project depicts the place as a spot to stop by and sit for a while, thus, we illustrated the image of a person on a couch. Simple yet thoughtful.

Poppy Dharsono is an entrepreneur who began her career as a model across Asia and Europe in the 1970s. After her years of experience in the fashion industry as a spearhead, she grew her aspirations to more than modeling, now she owns a fashion studio while advocating as a female figure in politics.

This project created an informational look book and product catalogue, in order to promote her Spring/Summer 2014 Make Up Collection through a book. Creating a transferable brand identity towards potential consumers through an effective sales method.

May, a rape victim, struggling to overcome the tragedy. While she’s been living in her world, full of trauma, loud in silence, her dad trapped himself in guilt, leading him to a live a double life. In contrast to being a gentle soul to his daughter, he acts as a pure rage machine in the boxing ring. This father and daughter have breathed this way for eight years, until one day, a new neighbor moves in the next door. A magician who uses his trick to crack May’s protective wall and awakens her emotions.

An award-winning drama, winning the prestigious Golden Hanoman Award at the 13th Jogja-Netpac Asian Film Festival (JAFF) as the best Asian film in the Asian Feature category.

Screening:
- Cape Town International
- NETPAC Asian Film Festival
- Busan International Film Festival
- Göteborg Film Festival

Awards:
Golden Hanoman Award The Best Asian Film of NETPAC Asian Film Festival

The first branch of MJ’s restaurant was opened in 2012 on Senopati, Jakarta. Many patrons have described the food as nothing short of spectacular. Combining the best of a wide variety of healthy cultures and foods, the menu at MJ’s is varied enough to satisfy the most fastidious of a connoisseur. Customers can order a wide range of variety, from a simple bowl of soup to a complex banquet. Professional chefs craft these dishes with love, forming a dining experience to remember.

The design of MJ’s represents the values of a family restaurant; simple and playful. Combining surrealism with minimalism, the design conveys a modern, yet fun looking visual. The typography is carefully crafted in a handwriting style with a dynamic feel, with the color black, white and brown as a dominant element throughout the layout mixed with colorful images as a balancing act. The black represents elegance, while white represents purity, and brown as earth and comfort.

Indonesian Ministry of Culture and Tourism created a slogan called Pesona Indonesia, developed for domestic market.

As a source of legitimate information, Pesona Indonesia’s website revamped to boost its appeal to readers. Maximizing the utilization of its visual expression to facilitate a pleasant experience related to sensories.

Satu Collective in collaboration with National Geographic

Cindy Angelina Adranacus is an Indonesian businesswoman, fashion model, and celebutante. She has lived in multiple cities such as San Francisco and Los Angeles and currently residing in Jakarta, Indonesia. Cindy is working in the real estate department, controlling her family property business. She is constantly seeking new ways to expand herself both personally and professionally towards business and fashion.

This project was created in order to accentuate Cindy Angelina's self-branding. Coming up with the idea of her self-actualisation in her working field yet still considering her lifestyle and values. Using black palette as the main color to convey power and elegance, and also the everlasting high-end fashion taste. Finally, the typography treatment evokes femininity with a classy feel. 

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Maryam spends her days taking care of seven elderly nuns. While trying her best to help the retired sisters, she caught herself in a dilemma. She realized, there’s a choice she has to make, between staying faithful to her vow or leaving everything for the pursuance of her own happiness.

Screening:
- Cape Town International Film Market & Festival
- Hanoi International Film Festival
- Hong Kong Asian Film Festival
- NETPAC Asian Film Festival

Barli Asmara is one of Indonesia’s renowned fashion designer that has been diving in the industry for a long time. Entitled “15 Warsa Barli Asmara”, it is a biography book published to celebrate his journey since the beginning era. We specially designed the book match with his character and style.

Joko Anwar’s loose re-interpretation of ‘Candyman’ ‘s myth tells Jenny ; a young and freshly working woman whom often doing sidejob as nanny to Adit tries a ’calling’ while she works…

Then the terror comes.

Illustration by Gesa Febrian

This project involves the creation of wayfinding system that is effective, readable, engaging, and unique.

The appearance of these signages designed not only to provide information for the visitors to easily navigate but also synergize to the building’s concept as a unity with the whole branding identity.

Barli Asmara is one of Indonesia's most talented fashion designers. He acquired his bachelor degree at London School of Public Relations, Jakarta, but his passion and his craft led him to pursue his dreams of making his own fashion business, selected as one of the "Top 10 Fashion Designers in Indonesia" by Dewi Magazine. Barli participates in many fashion events such as Jakarta Fashion Week and Bazaar Movie Textra, and in 2010 he becomes a member of IPMI (Ikatan Perancang Mode Indonesia- Indonesian Fashion Designers Association). His commitment to advancing Indonesia through various works of fashion has led to the recognition of fashion lovers' society.

As a fashion designer, his self-branding is one of the most important things to skyrocket his business. So the aim of the project was projecting the best of his image into two logos and branding, as well as projecting it into his website. The first logo spells his full name so that it can be displayed as a household name, whereas the second logo emphasizes on his initials to function as his signature. The monochrome color tone, the typography, and the design style evokes an elegant and sophisticated feel while maintaining a contemporary and stylish look.

Bhimasena Research and Technology Development originated and operate in Bandung, Indonesia. The constantly thriving corporation specializes in creating highly developed technological solutions for military industries. Aiming to provide a better infrastructure of military technology in a constantly evolving global ecosystem, both for local and international partnerships. Bhimasena cooperates with a number of companies from all around the globe, actively participating in the evolution of global innovation.

The project is intended to improve their company profile into a more consistent identity with a futuristic appearance, emphasizing the visual elements of technological advancements into the overall visual identity. The typography states a modern look and shape, communicating superiority in technology. The headline is composed of high readability and a solid, loud tone of voice; implying characteristics of rationality and power. The dominant color is cobalt blue, with gradually lighter shades from left to right, forefronting intelligence and reliability and avoiding the conservatism of darker and conventional blue, and therefore creating an identifiably strong modernist visual identity. 

A fashion designer who keen on the details, Sapto Djojokartiko has spread his wings into an international market. He facilitates his business by bringing in a website for his store. In this project, we designed his store perfected to match his taste in fashion and visual.

Double Deer is a digital music production, record label, and audio production compound based in inner South Jakarta of Cipete Raya. Founded by combining ideas from five creative professionals who have balanced their craft and passion toward the Indonesian music scene for many years. Double Deer acts as a multi-faceted brand with immense venture services such as events, concerts, music education seminars, and their own in-house store.

The initial goal of this collaboration project is to promote a record release from Double Deer as a label. This project commits critical design methods in the creation of the limited album cover of Voyagers. Designed in two alternatives: the white version and the black version. Each minimalist scheme is directed to be softly eye-catching with the implementation of green, pink, and blue and a detailed collage, creating a nostalgic feeling of vintage disco scenes.

PT. Dharma Pratama Sejati or DPS is one of the leading companies in natural gas trading and distribution. The design of hydrocarbon production facilities requires quintessential knowledge of engineering and technical disciplines. DPS has both the technical and technological expertise required to handle oil and gas projects with an eco-friendly approach, as well as the capability to supervise distribution. Today, DPS has diversified its line of business, including gas pipeline, compressed natural gas, liquid natural gas, and gas power plant.

The aim of the project was to design their company profile both digitally as a website and tangibly as a book. The color blue was chosen to represent their technological advancement as well as professionalism and trust, and the color white represents purity and balance, in order to convey the naturality and eco-friendliness of their products. The logo has been reworked to symbolize their high adaptability and transparency to consumers, conveyed from its transparent design.

Drive Chain, one of the leading manufacturers of Motorcycle Chains, is used by leading brands such as Honda, Kawasaki, Yamaha, Bullet, Rajdoot, and Suzuki. The diversification of motor parts produced by Drive Chain is well-known throughout the automotive industry for their superior quality of dimensional accuracy, durability, and strength; their products have garnered praise from multiple regions of the global vehicular industry.

The project is aiming to redesign the package: the boxes are created in a monochrome color tone to show strength and simplicity, and the texts are kept to a minimal amount to increase focus on the visuals. The tone is enhanced with a crisp, simple, friendly, and neutral looking typography, as well as flat design elements to complement the simplicity character.

Feastopia began as a culinary passion project of two talented women, Catherine Sumitri and Katarina Febryani. Embracing their passion against the odds in a tough culinary industry, the two women have one shared secret weapon – their unconditional bountiful love for the art, practice, and the culture of cuisine. Feastopia is a pop up event serving dainty culinary treats, starting from meals to desserts. Presented towards five star quality, featuring collaborations by food bloggers and restaurants.

This project was created to give them a structured and multi platform integrated brand image as conveyed by their initial logo design. Starting from the design of napkin, name card, and website, the design emphasizes the main logo adopting a plain white base in order to bring forward an element of elegance and cleanliness, while maintaining a style of modernity. Advocating a fine dining experience for consumers using the brand image. 

Was born one of the most astonishing brands in the history of distilled spirits. Grey Goose vodka, invented from thin air that summer morning, had as yet no distillery, no bottle, and—perhaps the most pressing order of business no vodka. Yet this past June, almost exactly eight years after Sidney Frank gave name to this nonexistent liquor, Grey Goose was sold to Bacardi.

This project was about expanding their brand identity through stationery and outdoor graphic installments for a promotional event, the event concept is about highlighting the -3 degrees vodka freezer, and the color pallete used in the design are mainly white and blue, to match the concept and the cold atmosphere of the freezer. A series of stationaries were commissioned using an alternative of illustrations from the white goose, imposed on a partnership, using the color blue to showcase elegance and luxury.

Ark Gallerie provides a platform for experimental exhibitions thus encouraging artists to continuously question and redefine their artistic practice and working with an interdisciplinary perspective, to explore various social and political discourse as has become such an important part of an artists' role in Indonesia. At the same time Ark Galerie also aims to engage a wider audience with current practices in contemporary arts, and through this connect them with contemporary social issues. Most of the rising stars and established artists have held their solo exhibitions at Ark Galerie. To name but a few, Christine Ay Tjoe, Eko Nugroho, Jompet Kuswidananto, Ronald Ventura, Rodel Tapaya, Wedhar Riyadi, Ade Darmawan, Tintin Wulia, Tsang Kin-wah and so on. Many of the artists exclusively represented by Ark have gained tremendous recognition both within the national and international scope.

The initial goal of the project directed a focus into concentrating the artist's artworks into pages, communicating each intended message conveyed by the artist through a simple, clear, and direct medium of delivery. Communicating visually in tones of black and white, achieving a clean and structured look. Intentionally avoiding possible situations of visual collision between the design and the art displayed within the artist’s medium. The typography conveys an affinity of human relationships, maintaining a high level of readability in order to communicate to the readers clearly. 

Today you can choose from a new generation of wood- and pellet-burning appliances that are cleaner burning, more efficient, and powerful enough to heat many average-sized, modern homes. CPB produce this new energy for your life

This project was created for their logo and company profile. The C shaped logo captures the capital lettering of the company name, and adding an icon popularly used to symbolize energy in the midst of C. This symbolizes the containment of energy and power reflected from the both the company values and service. The colors maintained within the logo are brown, yellow, and red. Using brown to signify stability in the brand image, adding a “down-to-earth” element, and using yellow to signify optimism and rejuvenation, and red as a signification of the radiance of energy itself.

Including Bali as the most wanted getaway spot in the world, Indonesia also has five other large islands : Sumatera, Java, Kalimantan, Celebes, and Papua, each richly abundant in arts and culture as well as tourism attractions. Other islands are equally enchanting, especially for those who are craving for a relaxation from their daily hustle and bustle. Supporting this remarkable destinations, Indonesia is equipped with various means of transportation, accommodation, and facilities of an international standard, including Aerowisata Hotels & Resorts.

Jimmers Resort provides a relaxing and cozy vacation resort, a unique far away yet feels-like-home resort located on the mountains. The soothing sounds of nature, mountain breeze, and night time view of the stars makes this location a perfect getaway from the hustle and bustle within the urban living environment’s uncomfortable aspects

This project was created in order to promote the long holidays package at Jimmers Resort. There are three types of brochures: the first one, a simple red layout on the front and back promoting Christmas package at Jimmers Resort. On the cover there is handwriting to accentuate the warmth of Christmas. The second one celebrates New Year's Eve, giving the essence of barbecue accompanied by jazz music. The third one is a black and white brochure for the main promotion leaflet of Jimmers Resort

The Hydra was mythological beast fabled to grow multiple heads and create a path of rampant destruction. The beast that is Hidra recreates that unstoppable force through a multi-headed approach to filmmaking. The whole becomes greater than the sum of it’s parts and the product evolves from good to exceptional.

This project was created in order to promote their website content, starting from its layout to font. Accentuating on a minimalist branding approach to capture the style of the youth. The layout implemented uses a clear flow of information intended to direct and captivate viewers into immersing into the website’s content.

Kravelist, Established in 2012 by two ambitious students with the aspiration to fulfill the demand of luxury goods within the upper class local Indonesian market. Through Kravelist, the wish was granted. Both of them are inspired by premium luxury concierge services to create Kravelist’s unique crave and receive system. With a mission to become one of the first online luxury retail business key players within Indonesia, Kravelist has partnered with outstanding brands from both local and international spectrum, Kravelist's clients are spreading overseas bridging the gap of fashion culture in Indonesia.

The project mainly focuses on the development of the current website layout, web content and alternative web layout on mobile systems. The Kravelist layout puts importance upon ease of navigation of the within web interface. Implementing the luxurious value and the reliable concierge service of the brand within its digital medium.

Ovelia Transtoto is a fashion & print designer and has always been passionate of fashion since the early stage of adolescence. She puts all her creative mind into her world of textile and print, implemented it all to become one of the most renowned designers from Indonesia. Majored in Fashion, she collaborated with the most well known designers in London. In 2016, she started her own brand.

This project is focused on the website content and layout in order to enhance Ovelia Transtoto's identity upon the world of fashion and art. The website implements a heavy emphasis on the usage images in order to convey the artistry of the brand and it’s simplicity at the same time. The font uses a family of serif to bring out a simplistic elegance in the design. 

Pakubuwono Terrace is a modern residential building located in South Jakarta. Positioned near to Sentra Senayan, Senayan City, Plaza Senayan, and Gandaria City, creating a centralized hub from all directions of traffic. Making it one of the most strategic residential buildings within it’s area of South Jakarta. A combination of the convenient location, full service facilities, and beautiful architecture creates a one of a kind atmosphere. The design of each residential suite is set in a minimalist tone.

The project involves the creation, planning, and development of the Pakubuwono Terrace website content. A strategic mapping of information useful for potential residents to navigate, ranging from the categories of facilities to sample photos in order to give potential residents an view of the completed Pakubuwono Terrace.

Established in 1979, Permata Lintas Abadi is a logistics company specializing in freight service. Their main markets and customers range from the far reaches North America, South America, Eastern Europe, Southeast Asia, Africa, Oceania, Mid East, Eastern Asia, until Western Europe.

This project focused on creating the company profiled in order to accentuate their brand’s identity. The color usage of orange represents a spirit of enthusiasm and passion for growth. Showcasing the company history and information into a valid and strong brand identity.

Plaza Indonesia is a shopping center located in the heart of Central Jakarta. The colossal mall has been a staple for decades in the capital city of Indonesia, Jakarta. Which has been providing various luxurious brands and exclusive restaurants of a broad spectrum. Directly connected to Grand Hyatt hotel, the Plaza Indonesia Boasts an all around experience for consumers who want to immerse in the finest that luxury can offer.

The logo was created for Plaza Indonesia On 4 in order to replace the previous establishment; eX. The logo and typography are monochromatic and simple. A meaningful change towards the previous playful and flashy logo of eX, the new logo opted for a strong show of rebranding.

Since 2008, Rajnikania Sarwono has created her career as a fashion stylist. Studying abroad in London and Milan, determined into becoming a fashion stylist back in her country of origin. Her signature look of choice tends to be black and modest, believing that styling is all about creating one's identity through the possibilities of simplicity.

Her logo was created using a stylized typography colored in black and white, an elegant and simple design inspired by her styling process through the people she has worked with. The website content showed her work portfolio, moods, looks, and other style applications. Serving as an effective visual medium of soft marketing. The huge image space is created to showcase her work as a main element within the page, while the minimal text space serves to put a simple explanation of her concept for the image.

Shopee Bandung Creative Installation is an interactive setting, designed with an aim to increase the brand visibility to the public. It is a form of publication crafted to spread the experience of shopping in Shopee while making the target market paying attention to the quality of the engagement happened through the design and brand activation activities.

Rama Insurance is an insurance company providing clients with premiums that encourages bettering the quality infrastructure, developing ethical human resources within internal and external environments, and enhancing overall value of company liquidity and equity. Through effective usage of these strategies, they ensure the best service available.

This project created a visual representation towards the company's logo, applied in the multiple forms stationary sets, official document styling and business cards. The triangular structure made using the colors blue, grey, and black as primary colors are inspired strength and synergy of the company's values, as blue represents stability, grey represents reliability and security, and black represents protection.

Rimba Kencana represents manufacturers of dimension and wood component products who can supply any component you might need for cabinetry, furniture, architectural millwork, closets, flooring, staircases, building materials, and decorative/specialty wood products made from hardwoods, softwoods, and a variety of engineered wood materials. Rimba Kencana are located throughout Jakarta and Tangerang.

Their stationary set was created and was inspired by the company itself, wood. Including their business card.

Andien Aisyah is an established prodigy among Indonesia’s Jazz singers. She is also a fitness entrepreneur on the side. Not to mention a trendsetter of lifestyle culture to the younger generation of women. Creating her brand image through fashion and style on and off stage, she has crafted her art self-expression through colors, patterns, and ethnic influences and combining them with her art.

Her website content was created in towards a manner to softly convey the popular singer’s already strong brand identity and media persona. By utilizing her self-portraits, the focus remains towards the presence and image of the singer herself, showing versatility in method that there are two sides of her: bright and cheerful - dark and fierce. 

Rosalyn Citta is a fabulous jewelry designer based in Jakarta. The collection brings together highly acclaimed designers in the world of fashion jewelry to provide customers with the latest trends, unique one-of-a-kind pieces, as well as timeless treasures. Whether you are looking for a magnificent statement necklace or a classic everyday earring, Rosalyn Jewelry offers a wide assortment of accessories for every woman! Rosalyn Jewelry participates in many different fundraising events throughout the year.

The website content was created full of her jewelry photographs. Black and white is the colour to keep it modest.

Oemar Seno Adji, a law firm operating in Jakarta, Capital City of Indonesia, was established and formed diligently through experience by a world renowned figure in the field of law and academia: Prof. Oemar Seno Adji, SH. A greatly honored figure referred as “a walking encyclopedia of law”.  Oemar Seno Adji operates as a hereditary entity, now under leadership and management of Indriyanto Seno Adji

This project was created in order to communicate the core elements of Corporate Identity, Brand, and Mission Statement of both the founder and the son. Using projected imageries of an envelope, a stamp, and a scale as three symbols of justice and equality. The usage of color in black evokes a definite image meaning an existence of strength, conviction, discipline, and sophistication, then with a surrounding domination of white and gray as a counter-balance, also symbolizing justice and purity. The typography accentuates a visual double entendre of a firm and professional communication in its intended usage.

Some Are Thieves is a fine material and quality footwear founded by Enrico Nicolin, establishing the store in Jakarta. The sneakers are crafted to amplify one's look through simplicity, versatile for an occasional party or daily casual work wear. The store is located in Safehouse, Kuningan.

The brand itself is toned dark and has a minimalist visual identity. Making the design style for their company profile made black and white, including the color implemented within the typography, showing a minimalistic and simplistic design for a youth lifestyle product. The website layout is kept simple, keeping only the bare essential information and light content to maintain attraction of the eye as well as bringing the essential style of the products into the layout.

They made small batches of ice cream inside the retail shop’s modest kitchen. They consistently worked to improve quality and refined their techniques guided by the belief that customers know the difference between mediocre and marvelous. Flavors were only offered if they were excellent. They worked hard to find the best cream, the best chocolate, the best fruit, the best vanilla, the best nuts, and the best of all
the hundreds of ingredients they use in their roughly 50 flavors.

Inspired by the colour of ice creams, sweet and fresh therefore this project created a stationary set and a business card.

Sunday Cider is a fermented alcoholic beverage made from apple juice. The juice of any variety of apple can be used in cider making but particular cultivars are grown for cider making are known as cider apples.The beverage is also popular and traditional in some European countries such as Ireland and the French regions of Brittany (chistr) and Normandy (cidre).

The packaging and typography were created based on the brand. The main colours are mint, peach, and blue.

Tapas Movida is a Spanish restaurant located in Cipete Raya, South Jakarta. The restaurant provides a delish Mexican bite-sized snack with an affordable price. The cuisine is presented in an exquisite way, following the Mexican style with a toothpick or a handful spoon of snack.

Posters and murals for Tapas Movida were created and inspired by the Mexican arts and culture thus bringing the Hispanic atmosphere here in Jakarta.

Tribindo Oil and Gas Group has been instrumental in the development of the international oil and gas industry through its presence in the historical oil concessions of the Indonesia. From the genesis and origins of petroleum to market issues, addresses the whole chain of the oil and gas industry: geology, exploration, development, production, refining, organizational and contractual matters, HSE, services, standards, markets, etc.

This project was created in order to accentuate the company, their company profile and website content is monochromatic. A potrait was captured and added while on the field into their company profile and website.

From Tokyo to San Francisco and now to Jakarta, Apsara’s mind-blowing DJ sets has become an addiction to dance music fans everywhere she goes. Whether it is an underground rave in the San Francisco Bay Area, megaclubs like Ruby Skye San Francisco, or the grand stage of Tomorrowland, her unique style and sound has given many people a memorable dance floor experience.

The web design was created following Apsara’s public image as a DJ. Design-wise, the website is aiming for a futuristic and high tech look, with easy content access to accentuate Apsara's style of music. The layout is minimalistic with a tone of black and dark grey to represent power and style, and a turquoise typography to balance the darkness as well as symbolizing feminine touch, energy and sophistication. The typography is costumed for a retro 80’s feel of futurism. 

Bahana Securities is an investment bank in Indonesia mainly working on investment banking, capital markets and securities brokerage. The company has 142 branch offices around the world and 6 branch offices in Asia Pacific. This company is highly trusted and has become the most leading security, known for almost 20 years.

This project was created in order to develop their logo and web design that accentuate the finance company. 

Frankfurt Book Fair is an annually celebrated international trading fair held for five days from Frankfurt, Germany. The fair gathers all publishing and creative industry globally, including technology sectors. More than 100 countries for the past 20 years joined the fair and it became one of the most successful book fair events. The “Selamat makan” culinary travel book is a cookbook of Indonesian cuisines that gained entry to the Frankfurt Book Fair. The book is initiated and promoted by Spice It Up! Indonesia. Which has also been endorsed by the Ministry of Tourism Indonesia. This cookbook aims to raise awareness to the next generation towards Indonesia’s culinary heritage. A simple step to introduce Indonesian food, culture and traditions to the global youth, as eating habits is one way of introducing people to new cultures and traditions.

This project was created in order to accentuate Indonesian's best cuisine, menu, and well-known chefs. The layout on the cover and every subtitle are made in the style of collage, in order to bring playfulness and a sense of diversity. The playfulness is also present in the divider pages, which are stylized in patterns of objects conveying the content of the subtitles. In order to balance the two, the content pages are made clean and simple in order to increase readability as well as making it pleasing to the eye. The headlines are handwritten by water colored paint to bring out a sense of artistry and handiwork, while the body copy is kept to sans serif in order to maintain a clean and attractive look regardless of the amount of words. The travel book's tone and narrative is sophisticated, enchanting, clear, and has so many strokes to enhance the beauty of glorious cuisine.

Launched on Frankfurt Book Fair 2016

Nominated as The Best World Travel Cooking Book by Gourmand Awards 2016

Established in 1862, Bacardi is an alcohol beverage from Hamilton, Bermuda. One of the leading alcohol beverages, the company itself was family-owned business and now is ran by Facundo L. Bacardi. More than decades, the company has won 550 awards for its quality, the most exquisite rum.

This project was created in order to make their logo on banners and floaties for an event. The floaties were divided into two, first one is black and gold and second one is black and silver. 

The partners of FKNK are licensed and registered advocates and legal consultants pursuant to the Indonesian Law Number 18 Year 2003 regarding Advocate and Legal Consultants who have an extensive experiences in handling legal issues both litigation or non-litigation toward the legal fields under the laws of the Republic of Indonesia.

This project was created in order to develop the law firm's logo, stationary set, and web design inspired by modesty.

Tata Letak is a general trading company led by Dominikus Hidajat. This company involves multiple professional human resources of various fields that have handled many projects beforehand. Giving the best solutions and strategy for Government Relation Business, General Supply, Event Management, and Theme Park Supply.

Their company profile was created in a simple black and white with portraits of minimalist layout and rooms. Mirroring most of the works of the firm itself to convey a direct feel of work result towards potential clients. The written information is kept to a minimal to impose an importance towards Tata Letak’s output showcasing

Besides her working life as an actress, she evolved and became one of local's leading fashion entrepreneurs. Luna Maya created a private label and was named after her, Luna Habit. This clothing line consists casual for daytime and nighttime including wear tops, bottoms and dresses, basics, and outers. 

This project was created in order to make the web design for Luna Habit. The web design and layout itself is made in accordance described with Luna's personality and her clothing brand. Showcasing fun, easy to navigate, and accessible visual structure. Using simple and soft color tones delivering to a versatile range of consumer preference.

Fulfilling the needs for investing, Direct Trading leads investor on how to gain more investment and how to invest on capital market. Other than that, this service helps them to manage financial issues. Investing is one of the best alternatives thus Direct Recommendation, Direct Assistant Officer, Direct Technical Update, Direct Account Access, and Direct Smart Forum will always help and assist the investor.

This project was created in order to develop client's image through logo, business card, name card, posters, and web design.

Bebelac is a consumer product in the form of nutritional milk supplement for toddlers to fulfill the needs of healthy and balanced diet. This product helps bettering children at their stage of growth. The formula of this beverage is highly recommended for children and including mothers.

This project was created for the new packaging, design for lunch box, as well as a store promotional display. Aimed for toddlers and young children, the usage of bright colors is implemented as an eye catcher for consumers. Using characters of a popular children’s entertainment show to increase value.

With a main product of mid-century styled furniture, Kubiku Living, brings back a vintage atmosphere into the interior design spectrum. All furnitures were made of the best steel and wood thus would not break or wear down. Kubiku living aims to give a comfortable and homey feeling whenever and wherever, using classical design elements.

This project was created in order to develop their logo, stationary set, envelope, tag, and including the interior for fulfilling the client's needs to communicate their simple and function oriented brand value. The typography is made thin and cubical, resembling furniture, as well as a nod to the company's name. The color brown is accentuated for a classic feeling as well as representing durability. Most design applications uses a minimalist style to further extrapolate the functional aesthetic aspect of the brand.

It Is an area made for coaching the community of MSME in Gunung Kidul - Yogyakarta. The purpose is to advance the quality of the community in Sumber Mulyo with the aim of developing this village as a tourist destination because of its enormous potential within the scope of agriculture, stock breeding, and home industry.

Bintaro Design District is an annual event that encourages design enthusiasts, ranging from architects, graphic designers and art activists, to be able to showcase their designs and aspirations that can be viewed by the general public.

We believe an “analog practice” strips away any digital methodology and automation in the process of creation. As pattern seekers, humans are always going to quantify attributes of an object or events, as a way to compare and determine every aspect in life. This analog process itself leaves so much room for humanity. While machinery might operate similarly, having the same orders and limitations, still creates different results depending on who’s using them as an attempt of a comparison between an unknown quantity with a known quantity.

Analog is about navigating order with our humanity. Reality is about what becomes the state of existence and substance. The same analog camera might take a photograph of the same object, but varies in its final photographs.