Frankfurt Book Fair is an annually celebrated international trading fair held for five days from Frankfurt, Germany. The fair gathers all publishing and creative industry globally, including technology sectors. More than 100 countries for the past 20 years joined the fair and it became one of the most successful book fair events. The “Selamat makan” culinary travel book is a cookbook of Indonesian cuisines that gained entry to the Frankfurt Book Fair. The book is initiated and promoted by Spice It Up! Indonesia. Which has also been endorsed by the Ministry of Tourism Indonesia. This cookbook aims to raise awareness to the next generation towards Indonesia’s culinary heritage. A simple step to introduce Indonesian food, culture and traditions to the global youth, as eating habits is one way of introducing people to new cultures and traditions.
This project was created in order to accentuate Indonesian's best cuisine, menu, and well-known chefs. The layout on the cover and every subtitle are made in the style of collage, in order to bring playfulness and a sense of diversity. The playfulness is also present in the divider pages, which are stylized in patterns of objects conveying the content of the subtitles. In order to balance the two, the content pages are made clean and simple in order to increase readability as well as making it pleasing to the eye. The headlines are handwritten by water colored paint to bring out a sense of artistry and handiwork, while the body copy is kept to sans serif in order to maintain a clean and attractive look regardless of the amount of words. The travel book's tone and narrative is sophisticated, enchanting, clear, and has so many strokes to enhance the beauty of glorious cuisine.
Launched on Frankfurt Book Fair 2016
Nominated as The Best World Travel Cooking Book by Gourmand Awards 2016