Since 2008, Rajnikania Sarwono has created her career as a fashion stylist. Studying abroad in London and Milan, determined into becoming a fashion stylist back in her country of origin. Her signature look of choice tends to be black and modest, believing that styling is all about creating one's identity through the possibilities of simplicity.
Her logo was created using a stylized typography colored in black and white, an elegant and simple design inspired by her styling process through the people she has worked with. The website content showed her work portfolio, moods, looks, and other style applications. Serving as an effective visual medium of soft marketing. The huge image space is created to showcase her work as a main element within the page, while the minimal text space serves to put a simple explanation of her concept for the image.