Ideafest, a dynamic hub for creative exchange, was gearing up for a unique comeback to offline gatherings. With various events adopting similar visual styles, Ideafest was determined to stand out. The proposed branding concept involves 3D graphics with abstract shapes, emphasizing material texture exploration. Aligned with this year’s theme, Re:defined, the textures symbolize the materials required for the process of reconnecting, repairing, or rebuilding—capturing the essence of renewal both physically and ideologically.