Was born one of the most astonishing brands in the history of distilled spirits. Grey Goose vodka, invented from thin air that summer morning, had as yet no distillery, no bottle, and—perhaps the most pressing order of business no vodka. Yet this past June, almost exactly eight years after Sidney Frank gave name to this nonexistent liquor, Grey Goose was sold to Bacardi.
This project was about expanding their brand identity through stationery and outdoor graphic installments for a promotional event, the event concept is about highlighting the -3 degrees vodka freezer, and the color pallete used in the design are mainly white and blue, to match the concept and the cold atmosphere of the freezer. A series of stationaries were commissioned using an alternative of illustrations from the white goose, imposed on a partnership, using the color blue to showcase elegance and luxury.