Feastopia began as a culinary passion project of two talented women, Catherine Sumitri and Katarina Febryani. Embracing their passion against the odds in a tough culinary industry, the two women have one shared secret weapon – their unconditional bountiful love for the art, practice, and the culture of cuisine. Feastopia is a pop up event serving dainty culinary treats, starting from meals to desserts. Presented towards five star quality, featuring collaborations by food bloggers and restaurants.
This project was created to give them a structured and multi platform integrated brand image as conveyed by their initial logo design. Starting from the design of napkin, name card, and website, the design emphasizes the main logo adopting a plain white base in order to bring forward an element of elegance and cleanliness, while maintaining a style of modernity. Advocating a fine dining experience for consumers using the brand image.