As one of Jakarta’s top 10 highest building, Daswin Office Tower needs to communicate the prominence to the public. It is an internationally designed architecture, built by Japanese architects perfected with Indonesia’s local value. A result of a partnership made by respectable enterprises. To match the spirit of the four collaborators, we crafted a persona that sparks the prestigiousness of this magnificent structure into the logogram, logotype, visual treatment, and a brand-guidelines to maintain their brand image.