A project appointed by the Indonesian Creative Economy Agency (Bekraf) and the Indonesian Graphic Design Association (ADGI) to develop Indonesia’s best spice commodity, Minahasa’s clove, in its branding and packaging redesigns including, but not limited to its process.
A part of a program which aims to help creative economy agents in the field of Geographical Indication products. An effective method to attract and increase every product’s trading value is by maximalizing the utilization of unique characters and certain quality.