Barli Asmara is one of Indonesia's most talented fashion designers. He acquired his bachelor degree at London School of Public Relations, Jakarta, but his passion and his craft led him to pursue his dreams of making his own fashion business, selected as one of the "Top 10 Fashion Designers in Indonesia" by Dewi Magazine. Barli participates in many fashion events such as Jakarta Fashion Week and Bazaar Movie Textra, and in 2010 he becomes a member of IPMI (Ikatan Perancang Mode Indonesia- Indonesian Fashion Designers Association). His commitment to advancing Indonesia through various works of fashion has led to the recognition of fashion lovers' society.
As a fashion designer, his self-branding is one of the most important things to skyrocket his business. So the aim of the project was projecting the best of his image into two logos and branding, as well as projecting it into his website. The first logo spells his full name so that it can be displayed as a household name, whereas the second logo emphasizes on his initials to function as his signature. The monochrome color tone, the typography, and the design style evokes an elegant and sophisticated feel while maintaining a contemporary and stylish look.