BAGASI is an Indonesian luggage brand, inspired by the nature of our archipelago. Through the influence of Indonesia’s diverse magnificent, we assigned a specially designed approach to match BAGASI’s perspective on the brand’s vision.
This project involved the manifestation of complete branding, including the design BAGASI’s logo and providing the guideline standard manual book, crafting tagline and stories about the brand and the products, to formulating BAGASI’s lookbook through a set of photos we directed.