Ark Gallerie provides a platform for experimental exhibitions thus encouraging artists to continuously question and redefine their artistic practice and working with an interdisciplinary perspective, to explore various social and political discourse as has become such an important part of an artists' role in Indonesia. At the same time Ark Galerie also aims to engage a wider audience with current practices in contemporary arts, and through this connect them with contemporary social issues. Most of the rising stars and established artists have held their solo exhibitions at Ark Galerie. To name but a few, Christine Ay Tjoe, Eko Nugroho, Jompet Kuswidananto, Ronald Ventura, Rodel Tapaya, Wedhar Riyadi, Ade Darmawan, Tintin Wulia, Tsang Kin-wah and so on. Many of the artists exclusively represented by Ark have gained tremendous recognition both within the national and international scope.
The initial goal of the project directed a focus into concentrating the artist's artworks into pages, communicating each intended message conveyed by the artist through a simple, clear, and direct medium of delivery. Communicating visually in tones of black and white, achieving a clean and structured look. Intentionally avoiding possible situations of visual collision between the design and the art displayed within the artist’s medium. The typography conveys an affinity of human relationships, maintaining a high level of readability in order to communicate to the readers clearly.