Andien Aisyah is an established prodigy among Indonesia’s Jazz singers. She is also a fitness entrepreneur on the side. Not to mention a trendsetter of lifestyle culture to the younger generation of women. Creating her brand image through fashion and style on and off stage, she has crafted her art self-expression through colors, patterns, and ethnic influences and combining them with her art.
Her website content was created in towards a manner to softly convey the popular singer’s already strong brand identity and media persona. By utilizing her self-portraits, the focus remains towards the presence and image of the singer herself, showing versatility in method that there are two sides of her: bright and cheerful - dark and fierce.